hearth Newsletter


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My approach

1 There's no beauty without quality

Quality is always my top priority.

It isn’t easy to find beautiful soft yarns that hold colour well and make it possible to knit sweaters that last and are more eco-friendly. And it’s even harder to find pretty, well-knitted, well-made sweaters made from these types of yarn! This is my quest! I use yarns made from natural fibres. Because natural fibres are much more beautiful and comfortable than synthetic fibres, because they are made from renewable resources, because they “breathe” and have many other positive qualities.

Synthetic fibres like polyester, polyamide and acrylic are made using chemical reactions that rely on hydrocarbons. These are broadly the same processes that are used to make plastic.

Do we really want to wear plastic?

2 Hand knitting revival

My favourite sweater is a pink sweater knitted by my friend Raphaëlle, founder of the wonderful haberdashery, Cousine, in Paris. She put her whole heart into hand knitting this sweater. I took time to think about it, pick the colour, talk to Raphaëlle about the yarns, the shape, the buttons. Now we discuss which styles to make and Raphaëlle hand knits our prototypes.

It’s magical and extremely satisfying.

We work together to come up with fun and creative knitting workshops so that we can share our passion with you. find out about our workshops here.

3 Local and environmentally aware manufacturing

Local and environmentally aware manufacturing at a pace that works and a price that is fair to everyone.

When it came to machine knitting my sweaters, it was paramount to find a trusted, local and seamless manufacturer.

I found Marzia. Her small factory is near Venice. Her mother still makes patterns, and her uncles, aunts and brothers… work in the factory. She managed to survive the manufacturing downturn thanks to a lot of hard work from the whole family, her expertise, and loyalty from the brands that work with her.

Marzia has invaluable expertise in mohair knits.

In fact, a 100% natural yarn involves carefully adjusting how each batch and each colour is washed and dried. It also involves knowing how to knit using the correct tension that will bring optimum results. I went to her factory and regularly spoke to her (she speaks excellent French!) in order to fine-tune these adjustments.

Marzia manufactures my sweaters as though they were her own.

4 Produce less, sell at a fair price

I’m driven by the desire to create extremely high quality, durable and ethical sweaters. This all comes at a price. So I have chosen to make my sweaters more slowly, to improve them over time, to make them durable, to make very few designs and to have short production runs with fresh designs. By selling directly through the Internet or in a pop up store, I keep my carbon footprint low. This is why my items will never be sold at a discount. I believe we need to work towards creating a policy of “less is better”, but at the same time I don’t want to forego the whimsical looks that I love – like my pink jumper worn with a pair of vintage, gold trousers! In order to show off my vibrantly coloured sweaters, I’ve created an eclectic wardrobe by adding vintage finds.

5 "I love my sweater"

Think carefully before you buy, and love your sweater – that is the real way to reduce your environmental impact. This is what drives my desire to create durable sweaters that make you feel good. I also run workshops on how to look after your sweaters, add embroidery work to them or even knit your own.